Soaking in bush sounds, safari adventures, wild animals… If that’s your thing, look no further than The Bush-bound Family/ @thebushboundfamily who enjoy going on adventures…
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Influencers are rushing to make money on NFTs while the market is hot
The market for non-fungible tokens is surging, with NFT platforms reporting a spike in sales. As with many internet trends that can bring big paydays,…
How influencers are using a new affiliate-marketing tool to text message their fans and drive sales
Social-media influencers are using text messages to drive affiliate-marketing sales. Affiliate marketing platform MagicLinks is testing a tool that lets influencers mass send shoppable links…
“How I broke up with toxic fitness influencers”
One in four influencer workout videos give the wrong advice. That’s according to research, by money.co.uk’s mobile service team, which found exercises such as kettlebell swings were…
Instagram has added new audio features to Reels that solve a major pain point for music marketers and could help it compete with TikTok
Instagram introduced a series of product updates on Thursday to make trending songs on its short-form video feature Reels more discoverable. The company created a…
Inside the heated debate over TikTok rival Triller's user count
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. TikTok rival…
Social media influencers drive retail sales in the pandemic
Instagram Reels takes on TikTok Tech analyst Pete Pachal on Facebook’s Instagram launching a new short video app named Reels. Influencers are shaping the way…
Brands are still hiring influencers who party during the pandemic
Happy Thursday! This is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter…
Brands continue to hire mega influencers who openly ignore social-distancing guidelines. But some creators without millions of followers aren't so fortunate.
Some of the internet's biggest stars have ignored some COVID-19 health guidelines in recent months, attending massive parties without masks, traveling internationally, and in one…
Sponsored travel content from influencers on platforms like Instagram and YouTube has started to rebound after hitting rock bottom in April
The amount of travel and tourism sponsored content from influencers has rebounded by 34% since bottoming out in April, according to a recent report from…