Instagram introduced a series of product updates on Thursday to make trending songs on its short-form video feature Reels more discoverable. The company created a…
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Inside the heated debate over TikTok rival Triller's user count
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. TikTok rival…
Social media influencers drive retail sales in the pandemic
Instagram Reels takes on TikTok Tech analyst Pete Pachal on Facebook’s Instagram launching a new short video app named Reels. Influencers are shaping the way…
Brands are still hiring influencers who party during the pandemic
Happy Thursday! This is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter…
Brands continue to hire mega influencers who openly ignore social-distancing guidelines. But some creators without millions of followers aren't so fortunate.
Some of the internet's biggest stars have ignored some COVID-19 health guidelines in recent months, attending massive parties without masks, traveling internationally, and in one…
Sponsored travel content from influencers on platforms like Instagram and YouTube has started to rebound after hitting rock bottom in April
The amount of travel and tourism sponsored content from influencers has rebounded by 34% since bottoming out in April, according to a recent report from…
Why online influencers and creatives need a union
The Creator Union is in the early stages of becoming the UK’s first collective body to represent digital content creators and influencers who earn money…
How a YouTube creator gained her first 10,000 subscribers by focusing on a niche topic and then broadened her content to reach 250,000
Maya Lee is a lifestyle influencer with 259,000 YouTube subscribers, and also is a full-time elementary-school teacher. Lee built an initial following on YouTube and…