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At-home popcorn sales spike as movie theaters remain closed amid coronavirus pandemic
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Just because movie theaters are closed amid the coronavirus pandemic, doesn't mean people aren't enjoying their favorite cinema snack: popcorn.
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In a new report from top popcorn suppliers in the United States obtained by Variety, at-home popcorn sales have surged since March.
“In mid-March, when everybody around the country was told to stay home, the next six weeks were out of control crazy,” Garry Smith, president of Jolly Time popcorn company, told the outlet. “During that six-week period, in very round numbers, our microwave popcorn sales grew 40% to 50%. And our raw popcorn sales to grocery stores, which comes in polyethylene bags now and in plastic jars, that business increased 70% to 80%.”
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“People are staying home,” he said. “They’re binge-watching Netflix and instead of going to a movie theater, they’re popping popcorn at home. A rising tide lifts all boats and that’s very much what happened to the popcorn industry.”